Preformance Analytics
The Preformance tab provides information on how well a campaign is doing.
Analytics can be reviewed collectively across all campaigns and all times or narrowed by by specific campaign or specific date ranges. Additionally there are presets for 30 days , 6 months and 1 year
You can review the following statistics on the preformance panel:
Subscribers
Total Subscribers
Opens
Open Rate (%)
Clicks (Unique)
Click Through Rate (CTR)
Click Rate
Click Rate (%)
Unsubsribe Rate
Unsubscribes
Total Unsubscribes
Send Volume
Spam Complaints
To understand more about these metrics, what they do and how they are calculated click here